amanda chaffin

— PROJECT NAME

BJ's Brewhouse

"Enlightened"


— CREDITS

Todd Grabe / Howdy Gang

Bill Rammer / Rambler Edit

Oscar Oboza / Nice Shoes

Sisterboss

Ditch your sad workday lunch and head to BJ’s Brewhouse. These spots show the mundanity of everyday lunches and how eating at BJ’s can save you from yourself.

Along with the campaign, we launched the “Live a Little Better” Grant. No more purse filled with spilled soup; one lucky winner got to trade their sardines and jello (literally) for $10k of BJ’s deliciousness.

Holes

Foiled

Fish

Soup

Salad Bar

Shake

The Live a Little Better Grant was launched and garnered thousands of entries from across the country. We picked one winner (her post was seriously depressing) and awarded them a $10,000 BJ's gift card to save them from a future filled with sad lunches.

the “Live A Little Better” Grant