amanda chaffin

— PROJECT NAME

CA Dept of Public Health

"Test It, Treat It"


— CREDITS

Zack Ella / Agile

Agile Studios

Connor Coolbear / ETC

Jab Step

Addressing COVID fatigue, this omnichannel campaign utilized a memorable sing-along approach to educate the public on recovery steps. Inspired by classic public health slogans, “Test It, Treat It, You Can Beat It” became the foundation for a concept that was developed in over six languages, including bespoke spots for English, Spanish, Vietnamese, Korean, Mandarin and Cantonese.


Recover Smoother

See What You Got