— PROJECT NAME
CA Dept of Public Health
"Test It, Treat It"
— CREDITS
Zack Ella / Agile
Agile Studios
Connor Coolbear / ETC
Jab Step
Addressing COVID fatigue, this omnichannel campaign utilized a memorable sing-along approach to educate the public on recovery steps. Inspired by classic public health slogans, “Test It, Treat It, You Can Beat It” became the foundation for a concept that was developed in over six languages, including bespoke spots for English, Spanish, Vietnamese, Korean, Mandarin and Cantonese.