— PROJECT NAME
Anheuser Busch -
Kona Big Wave
"The Wave"
— CREDITS
Sam Walker / Pulse
Middy Ofori-Attah / The Den
The Mill
Mikey Pehanich / The Mill
Field Day Sound
This Kona Big Wave project aimed to capture the exhilarating spirit of Hawaiian surf culture, positioning the beer as fun and refreshing against competitors. Our visually stunning production featured seven local surfers expertly riding formidable waves.
We utilized five camera units; three in the water led by legendary surf cinematographer Don King. The finished films were enhanced by ASMR-like sound and feature a breathtaking VFX-created beer wave, immersing viewers in the aloha spirit.