— PROJECT NAME
UNDO
"The Great Exhale"
— CREDITS
Clara Tägtström / RSA
Nina Sacharow / Cabin
Mikey Pehanich / Blacksmith
Field Day Sound
Stills: Maria Del Rio
The Great Exhale aims to highlight the real personal journeys of Californians actively changing, reducing and quitting nicotine use. This ambitious project involved a 3 month casting process to find 10 compelling stories, followed by 19 days of intensive shooting across the diverse landscapes of California. The resulting films powerfully illustrate that a tobacco-free California is not just a future goal, but a tangible reality already in motion.
