— PROJECT NAME
UNDO
"Big Tobacco's Fantasyland"
— CREDITS
Emmanuel Adjei / The Director's Bureau
Taylor Tracy Walsh / Cabin
Mathematic
Daniel De Vue / Trafik
Interlude Sound
Stills: Raul Romo
In this PSA for UNDO we set out to show a nightmare dystopian future… but one that is already here. The tobacco industry’s idea of a “smoke-free” future is a dangerous fantasy for us all.