amanda chaffin

— PROJECT NAME

UNDO

"Big Tobacco's Fantasyland"


— CREDITS

Emmanuel Adjei / The Director's Bureau

Taylor Tracy Walsh / Cabin

Mathematic

Daniel De Vue / Trafik

Interlude Sound


Stills: Raul Romo

In this PSA for UNDO we set out to show a nightmare dystopian future… but one that is already here. The tobacco industry’s idea of a “smoke-free” future is a dangerous fantasy for us all.

Dangerous Fantasy

Nightmare