— PROJECT NAME
Bush's Beans
"Chili Champions"
— CREDITS
Kyle Sauer / Neighborhood Watch
Charlie Gerszewski / Channel Z
Oscar Oboza / Nice Shoes
Experiential: Dinosaur Hampton
Stills: Maria Erikson
Bush’s Chili beans are the best. Literally. They are even used at the World Chili Cook-off Championship.
We wanted to show how it feels to use Bush’s Beans and make chili like a champion in this campaign that features a ton of fully practical gags and lots of easter eggs (beans).