amanda chaffin

— PROJECT NAME

Bush's Beans

"Chili Champions"


— CREDITS

Kyle Sauer / Neighborhood Watch

Charlie Gerszewski / Channel Z

Oscar Oboza / Nice Shoes


Experiential: Dinosaur Hampton

Stills: Maria Erikson

Bush’s Chili beans are the best. Literally. They are even used at the World Chili Cook-off Championship.


We wanted to show how it feels to use Bush’s Beans and make chili like a champion in this campaign that features a ton of fully practical gags and lots of easter eggs (beans).

Award Ceremony

Championship

State Fair

We created a custom hand-crafted Chili Champion jacket to be presented to this year's World Champion at the Chili Cookoffs.


This year's winner not only got to keep the jacket, but they also got to meet Kevin (Brian Baumgartner) of The Office chili-infamy.