— PROJECT NAME
Pagoda
"Put the Eggrolls In"
— CREDITS
Todd Grabe / Howdy Gang
Carrie Shanahan / Pop up Post
Sisterboss
Stills:
Tropico Photo
We Are Monsters
The top supermarket egg roll brand was unavailable for two years due to hurricane damage to their factories. With a shoestring budget, we made a billion deliverables that were marketed towards extremely online gamers who were likely to buy and share the snacks with their community.
“Put the egg rolls in!” was born and showcased online through Twitter, Reddit, TikTok, and Twitch. We even collaborated with Honest Trailers to produce the first-ever egg roll trailer.
Weird, earnest, dumb, successful and won a Gold Effie.
